Sprite is trading in its familiar green plastic bottle design for an even greener bottle — one that supports the circular economy, according to a statement from Coca-Cola.
Starting on Aug. 1, all new bottles of Sprite will be found in clear plastic bottles, a major departure from the bubbly lemon-lime drink’s historic look.
The popular drink was launched in the United States in 1961 and quickly became a household name with its signature green packaging. Today, Sprite is the third best-selling soda in the world and is Coca-Cola’s number two brand, behind only Coke.
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The company says it’s switching to a clear plastic bottle to “support a circular economy for plastic packaging.”
Sprite’s green PET (polyethylene terephthalate) bottles are currently recyclable, but they are more often recycled into single-use items like clothing and carpeting, Coca-Cola wrote.
During the recycling sorting process, Sprite bottles, and other coloured plastics, are separated from clear plastic items to avoid discolouring recycled material used for new PET bottles.
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“Taking colours out of bottles improves the quality of the recycled material,” said Julian Ochoa, chief executive of R3CYCLE, a PET-recycling outfit that is working with Coca-Cola.
“This transition will help increase availability of food-grade rPET (recycled PET). When recycled, clear PET Sprite bottles can be remade into bottles, helping drive a circular economy for plastic,” Ochoa said.
According to Chris Vallette, Coca-Cola’s senior vice president of technical innovation and stewardship, demand for recycled PET is greater than supply, so making Sprite bottles clear will help boost the availability of rPET for use in
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